Framework
A strategic blueprint for crafting relevance through content excellence
This five-week plan was designed to adapt seamlessly across various industries, from B2B SaaS to consumer brands, enhancing both relevance and alignment with local and global market needs.
2020
VTEX
HEAD of Content
content
strategy
Challenge
The primary challenge was producing (at scale) content that resonated globally while aligning with local market dynamics and stakeholder expectations. In a fast-evolving digital commerce landscape, especially during the COVID-19 pandemic's peak, the need to rapidly adapt and maintain relevance and engagement was crucial. Ensuring content not only stood out amidst vast online noise but also aligned perfectly with regional commercial priorities and product launches was paramount.
Solution
A structured framework to streamline content creation aligned with strategic business goals. Key actions included defining themes, deep collaboration across departments, and continuous adaptation to market trends. This framework fostered a repeatable, scalable process for defining content strategy across any industry or product, encouraging extensive stakeholder collaboration.
Results
The implementation of this structured content strategy framework significantly improved our operational efficiency, reducing the time spent on strategy discussions. It fostered better alignment across various teams, enhancing strategic collaboration and reducing revisions.
Additionally, it empowered team members with the autonomy to develop and manage individual theme strategies, accommodating the expanding scope of our content needs. This approach not only aligned with our key performance indicators but also supported our overall business objectives effectively.
Team
Creator: Bernardo Lemgruber
Collaborators: Andreea Pop, Jade Maravillas, Julia Miozzo, Juliana Sales and Sorana Gheorghiade.